517. People’s Brewing Company (Lafayette, IN) - People’s IPA

“American-style India Pale Ale. Our flagship IPA is well-balanced with American base malt and three caramalts for a reddish hue. Formerly named Moundbuilder IPA, we are excited to rebrand People’s IPA with respect and gratitude for the Indigenous American peoples who live in Indiana today. An aggressive use of Columbus, a high alpha hop with a full flavor profile, Centennial hops, and dry hopped with Columbus, lending citrus flavors with notes of pine and grapefruit. People’s IPA is a hoppy, yet smooth American twist on the English IPA.”

I’m not going to get into the whole renaming thing, for all kinds of reasons—except to say this: If you’re going to rename Moundbuilder out of respect and gratitude, then maybe you should think about changing the recipe altoghether. Three caramalts for a reddish hue, and two uses of Columbus hops (one of which is aggressive). Could you be more fucking tone deaf? These cats make some pretty good beer (the grapefruit version of this pedestrian IPA is actually kind of amazing), but they have apparently hired a Speak & Spell with low batteries to do their marketing.